Tools for Freelancers – Being a freelancer means juggling client work and personal branding. To stay consistent on social media, you need tools that can schedule posts, track engagement, and save time. Here are the top scheduling tools that freelancers love in 2025.
1. Buffer
Platform: Web, iOS, Android
Free & Paid (Starts at $6/month per channel)
Buffer is user-friendly and allows you to schedule posts across Facebook, Instagram, LinkedIn, and more. It also offers analytics and a browser extension.
2. Hootsuite
Platform: Web, Mobile
Free & Paid (Starting at $99/month)
Popular for its dashboard-style interface. You can schedule, monitor, and reply to messages—all in one place. Ideal for freelancers managing multiple brands.
3. Later
Platform: Web, iOS, Android
Free & Paid (Pro starts at $18/month)
Best known for Instagram scheduling with drag-and-drop calendars. Now supports TikTok, Pinterest, and Twitter too. Great visual planner for creatives.
4. Metricool
Platform: Web, Mobile
Free & Paid
Offers smart scheduling and real-time analytics. Also supports ad tracking and blog performance. Perfect for all-in-one digital freelancers.
5. Publer
Platform: Web
Free & Paid
Lets you schedule posts, reuse content, and design with built-in Canva support. Also provides AI-based caption generation and hashtag suggestions.
Bonus: Canva Scheduler
Platform: Web
Included in Canva Pro
If you’re designing posts in Canva, use its built-in scheduler to post directly to platforms like Instagram, LinkedIn, and Facebook without leaving the app.
Top Features to Look For
- Multi-platform publishing
- Drag-and-drop calendar
- Auto-posting to Instagram & TikTok
- Hashtag & caption suggestions
- Performance analytics
Quick Comparison Table
| Tool | Best For | Free Plan | Paid Starts At |
|---|---|---|---|
| Buffer | Simplicity | Yes | $6/mo |
| Hootsuite | Power Users | Limited | $99/mo |
| Later | Instagram & TikTok | Yes | $18/mo |
| Metricool | All-in-One Freelancers | Yes | $18/mo |
| Publer | Automation & AI | Yes | $12/mo |
| Canva Scheduler | Designers | No | Canva Pro ($12.99/mo) |
Frequently Asked Questions
Which tool is best for Instagram Reels?
Later and Metricool support Reels scheduling and even give you optimal time suggestions for posting.
Do any of these tools offer AI captions or hashtags?
Yes! Publer and Metricool offer AI-based writing assistance and hashtag research to speed up content creation.
Is it worth paying for a premium plan?
If you’re posting regularly or managing client accounts, premium plans save time with automation, analytics, and post recycling.
Can I schedule posts to WhatsApp or Threads?
Most tools don’t support WhatsApp or Threads yet. However, many allow reminders for manual publishing on unsupported platforms.
